Yongqiang Yi's Innovative Sales Center Design

5 Plus 2 Studio's Award-Winning Interior Space Design

The design concept is relatively pure, starting from the basic rectangular shape of the existing building. The space results are presented in different ways, considering the fission effect, rotation, overlap, direction change, and weight loss according to functional requirements. This approach induces a unique space composition effect, making the Hc Kaisa Sales Center stand out from the crowd.

The space does not adhere to a specific style. Instead, its form details are generated based on the original design concept. The material and tone are matched with a large area of wood, aiming to create an intimate space where customers can understand the goods professionally amidst the commercial demands of the space.

The original building body optimizes the sense of space by modifying part of the beams and floor slabs, better reflecting the importance of each space. The material is relatively simple, and the project texture leans more towards the intimate experience intention. The design covers an area of 1611 square meters and features terrazzo, wood veneer, and wood floor elements.

The design process involved transforming the original architectural kindergarten into a temporary product center with commercial purposes. The challenge was to balance the commercial display and later safety of the building structure, all within a tight project timeframe of just two months. Despite these challenges, the design successfully delivers more scene experience to customers, removing the commercial flavor to the greatest extent.

The first floor starts from the brand culture center, then transitions to the coffee book bar. The second floor is the product center, representing the process from life to products. The designer believes that "the space should not be designed only for sale, but should be integrated from function, aesthetics, and experience to create a multi-functional and sustainable community place to provide services and experience for people". The sense of science and technology combined with the original unique texture shape gives the space a different sense of expression.

The Hc Kaisa Sales Center design by Yongqiang Yi of 5 Plus 2 Studio is a testament to the power of innovative design. It showcases how a space can be transformed to serve a new purpose while maintaining its original charm and character. The design's recognition with a Silver A' Design Award underscores its unique qualities and the designer's remarkable expertise and innovation.